A bold, new target to propel the NSW visitor economy to $91 billion by 2035 has been hailed an ambitious plan to supercharge growth in the tourism sector, according to the Tourism & Transport Forum (TTF) Australia.

TTF CEO Margy Osmond welcomed the NSW Government’s exciting vision to enhance the state’s tourism landscape unveiled earlier today, as part of the government review of the NSW Visitor Economy Strategy.

“It’s fantastic to see such an ambitious and inspiring plan to ensure tourism remains one of the key drivers of our economy and a major source of growth. We need strong leadership and big ideas in this competitive environment we’re facing globally to attract visitors from around the world and I’m hopeful this strategy will position the state as a premier global tourism destination,” Ms Osmond said.

She acknowledged the need for an additional 40,000 hotel rooms, additional aviation capacity and a dedicated effort to address workplace shortages.

“We stand ready to work with the government to tackles these challenges and ensure that NSW can deliver the world-class experiences that visitors crave,” she said.

Ms Osmond praised the renewed focus on delivering interactive experiences, taking visitors beyond the Harbour Bridge and Sydney Opera House.

“NSW has so much to offer. From Sydney’s unique arts and wellness culture, early morning activities and brunch scene, to the mouth-watering food and spectacular landscapes across regional areas, we have an opportunity to give visitors the adventures they’re looking for and to elevate the quality of those experiences,” she said.

“We are particularly excited about the emphasis on celebrating First Nations culture and promoting authentic visitor experiences. These not only enrich the travels of all who visit Australia but also help to showcase the rich tapestry of the state’s heritage.”

“With the right support and investment, NSW can meet these targets and set a new global standard for tourism excellence. We look forward to collaborating with the government to cement tourism as a critical area of growth in new jobs and innovation.”

ENDS