George Tsoukalas

George Tsoukalas joined Heinemann Australia in 2019 as Head of Operations, and was subsequently appointed to Head of Category Management and Marketing in March 2021. He was promoted to the role of Managing Director in December 2021.

George’s career started in the beauty industry where he held several leadership roles across Sales and Marketing with L’Oreal, LVMH Perfumes & Cosmetics and Elizabeth Arden. From the beauty industry, George moved to Scentre Group (owner and operator of Westfield Shopping Centres) for a period of seven years. At Scentre Group, George was the Head of Sales for Brands to Retail. As part of the Leasing and Retail Solutions team, he worked with brands and retailers to deliver ‘out of the box’ retail initiatives.

As an evangelist for all things retail and travel retail with considerable experience in the luxury, beauty and shopping centre sectors, George has extensive experience in delivering multi-channel solutions for brands to maximise their retail and wholesale growth. He is committed to delivering the ultimate customer experience with a focus on delivering financial and people growth.