Rodney Harrex

Rodney Harrex is the Chief Executive of the South Australian Tourism Commission (SATC). Leading the team charged with growing the state’s dynamic tourism sector, Rodney is committed to driving South Australia’s visitor economy to the ambitious $12.8 billion by 2030. He successfully led the SATC to achieving the record high $8.1 billion visitor economy in early 2020 – achieved 12 months earlier than projected.

Under his direction, South Australia has established unprecedented growth –and set even bolder targets for the next decade through the SA Visitor Economy Sector Plan 2030 – despite the recent challenges of COVID-19 and bushfires.

During this period, the SATC has won the right to host many world-class events, conferences and exhibitions. The SATC has also invested $20 million in growing tourism offerings across the state through its Tourism Industry Development Fund and delivered the Great State Voucher initiative, which has injected more than $94 million in economic stimulus to accommodation and experience operators across SA.