Mike Welling

For some time TTF has been searching for a more accurate set of data available on a monthly basis and that is more current and accurate than existing sources . The data will be used to support our advocacy, our public commentary and help to maintain the profile of the organisation.  TTF is committed to generating such a data mechanism as a post pandemic legacy, to increase and strengthen the voice of industry. This is an important opportunity for the sector. TTF is partnering with Hemisphere digital to deliver this data to its members.

Hemisphere Digital provides market-leading insights on how populations move and spend. A collaborative data platform designed from the ground up, combining multiple data sources that can be accessed via a range of options, including by white-labelling your own Data Hub.

Hemisphere won a $1million grant from Australian Department of Science and Innovation: Business research and Innovation Initiative (BRII): intelligent data to transform tourism data delivery.

Using GPS data, credit card spend data and other web sourced data the platform is able to provide accurate and current insights nationally, state by state and regionally on tourism expenditure, overnight stays and their duration, daytrips and points of entry, multi-stop overs and journeys.

Hemisphere was founded by Mike Welling in Sydney. Mike’s areas of specialisation include technology solutions consulting, digital transformation strategy, content marketing solutions, digital marketing strategy, NLP and artificial intelligence, IoT data analytics and reporting, geospatial analytics and mapping & location intelligence and behavioural insights.