Umberto Mecchi
Umberto is the Chief Marketing Officer at Hostplus – the National Industry Superannuation Fund for workers in hospitality, tourism, recreation and sport – where he manages the strategy, business intelligence, PMO, Client Sales and Services and marketing portfolios.
His simple but effective application of strategy and marketing fundamentals has enabled Hostplus to create breakthrough brand campaigns and strategies to establish itself as a leading superannuation brand in Australia.
Prior to joining Hostplus in 2004, Umberto worked with the ANZ Bank, National Mutual/AXA and Zurich Financial Services in marketing and strategy roles. In 1999, he joined direct marketing agency – trademarkDM as their Director of Strategy and worked on major campaigns for financial services brands including, AXA Australia, GE Capital, Members Equity Bank, American Insurance Group (AIG), Hostplus and Australia Unity Funds Management.
In the non financial services sectors he worked on several campaigns for leading pharmaceutical brands like Zantac, Zovirax and Lamictal – an epilepsy drug that saw his campaign awarded with an Australian Direct Marketing Silver effectiveness Award in 2001.
In 2008, Umberto was awarded with a FEAL (Funds Executive Association Limited) Executive Education Scholarship that is now seeing him undertake a Masters in Organisational Leadership at the Melbourne Business School. Also, in 2008 Umberto picked up the AIST (Australian Institute of Superannuation Trustees) Superannuation Marketing Award for Excellence and his marketing campaigns were also awarded winners of the 2008 ASFA Communications Award and the AIST Gold Communication Award 2008 for Excellence in Member Reporting Communications. His success continued in 2009 where he was awarded the Rainmaker Superannuation Marketer of the Year. In 2017, Umberto came in at 11th spot in the coveted CMO Top 50 list in Australia for his marketing influence and excellence.
