Joyce DiMascio

Joyce DiMascio is the Chief Executive of the Exhibition and Event Association of Australasia (EEAA) and one of the most respected leaders in the business events sector. She has led the Association since May 2011. The Association represents major organisers, associations, venues and suppliers who deliver over 500 trade and consumer expos and events each year.

In 2017, The Global Association of the Exhibition Industry (UFI) presented the inaugural Global Exhibitions Day Award to the EEAA in recognition of the industry advocacy driven by Joyce and her team. Her advocacy successes have included significant investment in venues and venue upgrades, the first-ever traineeships for the exhibition and events industry and funding for new training programs specifically for Members of the Association.

Joyce is most proud of the work she has led to support the careers of young people in the events industry through the EEAA Young Stars Program.

Early in her career, Joyce was press secretary to two Premiers in Australia’s biggest state, New South Wales and led the development of the tourism industry’s media strategy for the Sydney 2000 Olympic Games.

In 2017, Joyce joined the advocacy and education working groups of The Global Association of the Exhibition Industry (UFI) and also judges its Next Generation Leaders Award. In Australia, Joyce is a jury member for the prestigious Mumbrella Awards.

She is a member of the Australian Institute of Company Directors, a Councillor on the Board of the Business Events Council of Australia (BECA), an ambassador for the Australian Heart Foundation and a former Board Member of Trainworks and the Food Media Club of Australia.