Geoff Parmenter

Geoff has more than 20 years executive and general management experience, also including commercial, sales, media, communications and operations – in Australia and internationally. From 2007-2011, this was as Chief Executive of Events NSW Pty Ltd, a state government-owned company, responsible for developing the first structured annual events calendar for Sydney and New South Wales, establishing new exclusive events such as the Vivid Sydney festival and Opera on Sydney Harbour. He also served as a director of Business Events Sydney during that time.

For the 12 months prior to joining The Star Entertainment Group, Geoff ran his own successful consultancy business, working for clients including the Istanbul 2020 Olympic Bid Organisation, the New South Wales Government (on venues, events and commercial strategy projects, including negotiations for the ICC Cricket World Cup 2015), and the Dubai Government (on events and destination management strategy).

Geoff joined The Star Entertainment Group in March 2013. As Executive General Manager Group Marketing & Corporate Affairs, his current responsibilities include oversight of The Star Club loyalty program which generates 70% of the organisation’s domestic revenue.